ADVERTISING - AN OVERVIEW

Beecham's slogan in The l. a. Herald, July 20, 1893 In June 1836, the French newspaper La Presse was the very first to incorporate paid advertising in its webpages,[citation essential] enabling it to lower its cost, extend its readership and increase its profitability and the formula was shortly copied by all titles. close to 1840, Volney B. Palmer